The Smog Report includes air quality information from 14 major cities in Poland and presents average data of the current day and forecast for the next 24h. The production of “The Smog Report” is sponsored by third party brands that are building marketing strategies around air quality issues. In 2019 it was Philips – the main producer of air purifiers in Europe, and since 2020 the sponsor is Lexus – producer of E-F class hybrid cars.
Benefits for TVN:
The smog report was presented on the 3 antennas TVN, TVN24 and TTV, a few times a day.
Source of engaging content with a real purpose.
Our data isn’t just numbers and statistics. We mine data to give unique insights. Journalists can use this to spark serious debate about air quality, which is currently a hot media topic, and drive society towards cleaner air.